Fridays on the Plaza
branding, websites, graphic design, marketing, video
A New Brand for a Cheyenne Institution
The Fridays on the Plaza project was an enormous undertaking for BRNR Creative and one of our favorite projects of all time.When get to touch all aspects of the brand, from coming up with the initial concept of the design to writing the messaging and tagline and then building assets for videos, posters, t-shirts, stage graphics, a landing page website, digital ads and wrapping it all together in a brand standards… happy, happy, happy.
We created this exciting launch video to make a splash with the announcement of the return of Fridays on the Plaza after it’s 2020 pandemic related hiatus. Hype was the goal and hype is just what they got.
If you’re doing a summer music festival… you’re gonna need a poster. The poster was one of the center pieces of the brand, displaying just about all of the elements we created to give Fridays on the Plaza a modern, sophisticated brand.
Music festivals need merch and this t-shirt fits the bill. One of the challenges of this project was to create a brand that could live on all kinds of mediums, from posters and videos to stickers and t-shirts and stage banners.
Whenever you’re creating artwork on such a large scale, there are always challenges. But, we met them head on and came up with a design for the stage viewing experience seen by everyone that attended the shows this summer. We brought the brand to life on a larger than life scale.
Landing Page Website
The landing page website functioned as a digital presence for festival goers to see the line-up, the location, show times, and one more place to recognize all of the sponsors who make the music possible.
Although the website is no longer in service, you can see the brand elements on the Cheyenne Presents website.
Google Display ads and Instagram Story ads were just some of the digital advertising we created for this summer-long festival.
In order to maintain the sophisticated brand we created, we designed a brand standards book to explain exactly how to use all of the elements of the brand to maintain consistency in the message of Fridays on the Plaza.
So, Now What?
how can we help you?
If you’ve gotten this far, suppressed the desire to click over to Facebook AND you have a challenge you think we can help you with, let’s talk. Just fill out the form, give us a few details about yourself, your business and how you think BRNR Creative might be able to help you on your journey. In case you’re curious, we won’t sell your info to anyone, EVER… that ain’t cool.